IT Tips with Marcin Kulik - Introduction to online advertising

Last update: Sunday, April 1, 2012, 13:42 | By: Marcin Kulik

In the current market, many online businesses use paid advertising to increase their visibility and give a boost to their revenue.

IT Tips with Marcin Kulik - Five simple strategies for viral marketing

Last update: Thursday, March 15, 2012, 02:18 | By: Marcin Kulik

Previously we looked at how to set up a viral marketing campaign for your business. This time out I want to outline some strategies for your campaign.

IT Tips with Marcin Kulik - More top tips for viral marketing

Last update: Thursday, March 1, 2012, 14:58 | © Metro Éireann

Last week I introduced the topic of viral marketing or advertising. Now it’s time to find out how to use it right. The beauty of viral marketing is that it’s all about what’s new. There are no rules except for one: make it fun.

IT Tips with Marcin Kulik - Introduction to viral marketing

Last update: Wednesday, February 15, 2012, 02:01 | By: Marcin Kulik

I am sure most of you heard about things ‘going viral’ on the internet, but what does it mean?

IT Tips with Marcin Kulik - Yet more on exploiting your website statistics to help your business

Last update: Wednesday, February 1, 2012, 16:57 | By: Marcin Kulik

In the previous guide to website statistics we learned about the click path and referrer links. Now let’s see what other information we can get.

IT Tips with Marcin Kulik - More on investigating your website statistics

Last update: Sunday, January 15, 2012, 02:11 | By: Marcin Kulik

Last time we learned about the most basic information generated by website statistics systems, and the importance of ‘stickiness’ in terms of your website’s usability.

IT Tips with Marcin Kulik - How to delve right into your website statistics

Last update: Thursday, December 15, 2011, 00:12 | By: Marcin Kulik

Last time I mentioned how important your website statistics are. Let’s have a look now at how to use them properly, beginning with the three standard values in web statistics: hits, unique visitors and page views.

IT Tips with Marcin Kulik - An introduction to analysing your website’s statistics

Last update: Thursday, December 1, 2011, 03:23 | By: Marcin Kulik

Many website owners either ignore or don’t know how to properly read their website statistics. A superficial glance usually ends on the number of visitors and hits, but there’s much more to your web stats than that. Indeed, if used correctly, your website statistics could be one of the most important tools in building your online business.

IT Tips with Marcin Kulik - What makes a good e-commerce website? Part 2

Last update: Tuesday, November 15, 2011, 13:14 | By: Marcin Kulik

An easy, user-friendly shopping experience is crucial for your online business to succeed. Last time we learned how to prepare simple and clear browsing and product pages, but it doesn’t stop there.

IT Tips with Marcin Kulik - The many advantages of e-commerce for your business

Last update: Saturday, October 15, 2011, 10:02 | By: Marcin Kulik

In The past few years e-commerce – or online shopping – has become more and more popular, helping businesses attract loyal clients all over the world. In the current economic crisis, it shines as a reliable solution for business due to a number of key advantages.

IT Tips with Marcin Kulik - Social network business tips

Last update: Saturday, October 1, 2011, 11:59 | By: Marcin Kulik

Last time out I introduced the subject of using social networking to help your business. Below I offer a few tips on how to make the most social media.

IT Tips with Marcin Kulik

Last update: Thursday, September 1, 2011, 09:09 | By: Marcin Kulik

Last time I suggested blogging as an excellent tool for search engine optimization, or SEO. Here are five easy but important rules to follow to maximise the results of your SEO blogging.

IT TIPS with Marcin Kulik - Blogging for your business

Last update: Monday, August 15, 2011, 19:30 | By: Marcin Kulik

Blogs naturally attract search engine traffic. Most have clear navigation, and optimised architecture – advantages that make them the perfect tool for improving your SEO (search engine optimisation).

‘Now is the perfect time for business’

In 2008, Metro Éireann spoke with Italian restaurant and business owner Marco Giannantonio about his move from Italy to Ireland, and setting up his Ranelagh-based restaurant Pinocchio. Today, after three years and an economic recession, Giannantonio is more determined than ever to continue delivering the ‘quality and experience’ his brand Flavour of Italy has come to represent for many Irish, Italians and everyone else in the mix, he tells Michaela Dwyer

Using your keywords for the best results

Last update: Monday, August 1, 2011, 11:53 | By: Marcin Kulik

When you have your keywords optimised (see previous issue), now is the time to use them. Here are the five key places on your website where you can use your keywords.

Keywords are key to unlocking your site

Last update: Friday, July 15, 2011, 22:10 | By: Marcin Kulik

Keyword research is one of the most important and valuable aspects of the search engine optimisation (SEO) process. With good keywords, you will be able to learn more about what attracts clients to your business, which will in turn allow you to create content that people are already looking for.

IT Tips with Marcin Kulil: What is SEO:?search engine optimisation?

Last update: Friday, July 1, 2011, 17:48 | By: Marcin Kulik

Have you ever wondered how a search engine works? What makes your website appear in Google, Bing or other search sites?

Three important questions to ask before you build your website

Last update: Thursday, June 16, 2011, 11:32 | By: Marcin Kulik

IT Tips with Marcin Kulik

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